Marcos Montiel, an Argentinian illustrator, shares his unique approach to creativity and career in an interview. He emphasizes the importance of personal expression and the value of treating personal projects with the same dedication as commercial ones. Montiel's work is characterized by a retro, warm, and detailed style, often featuring small human gestures that bring a sense of realism to his illustrations. He is passionate about packaging and product work, believing that a drawing can communicate more than just aesthetics when it becomes an object that people interact with. This sentiment is exemplified by his jigsaw puzzle project for Monoblock, which he finds particularly rewarding due to its interactive nature and its appeal to children.
Montiel's career has spanned two distinct creative environments: Buenos Aires and London. He views these differences as a source of inspiration, allowing him to blend local Argentine traditions and identity with international editorial concepts. This fusion of perspectives has enriched his work and broadened his artistic horizons. Montiel's approach to working with both local and global clients is a valuable lesson for those who split their time between different markets, demonstrating that these audiences can complement each other rather than compete for a fixed style.
In the age of AI-generated imagery, Montiel has made a conscious decision to return to traditional methods. He starts his workflow with pencil and paper, emphasizing the importance of the author's hand and personal gesture. This shift reflects his belief in the authenticity and uniqueness that can be achieved through analog processes. By prioritizing the human element, Montiel ensures that his work retains a distinct voice in a rapidly changing digital landscape.
Montiel's dedication to personal projects, such as his popular stickers, further showcases his commitment to authenticity. He treats these projects with the same seriousness as commercial commissions, demonstrating that genuine and personal expression is a solid foundation for a creative career. He advises aspiring artists to focus on developing their own unique style and to work hard, as this will lead to a more lasting and meaningful career.
In conclusion, Marcos Montiel's approach to illustration and career highlights the importance of personal expression, authenticity, and a deep understanding of one's craft. His ability to blend traditional methods with modern influences, and his dedication to both personal and commercial projects, make him a notable figure in the creative industry. His philosophy of noticing the small details and treating them as a universal language is a powerful mission statement for any artist striving to make a lasting impact.
